In the past few weeks, Harry Potter and the Deathly Hallows fever has swept over the Internet like a giant magical tsunami, engulfing every movie blog it encounters. But somewhere, in the midst of the chaos, shock waves began to ripple through many a wi-fi enabled coffee shop as less-than-glowing reviews were bandied around the Internet.

Critics are picking apart The Deathly Hallows as if it were a still warm corpse, which begs the question: will the Deathly Hallows fail to maintain the series’ success in the face of these negative reviews? No, of course not, don’t be so ridiculous. However, the reviews did get me wondering about how the film has become such a global phenomenon and that in the last two months it has turned people from the age of five to fifty into a merch-buying, film-watching, wand-waving lunatics? Do It!